About

Krafted began with a simple belief: technology should be beautifully designed, genuinely useful, and built to last. 

But our story started a few years earlier. 

After years of working in product development and retail, Charlie Rudge and Vinal Patel came together with a shared ambition to build something of their own. They believed there was a better way to create products and support retailers, so in 2021 they founded Brand Collective. 

Like many start-ups, the early days were anything but glamorous. To keep costs low, the team spent over a year working from hotel lobbies across London, turning coffee tables into meeting rooms while building the foundations of the business. Eventually, they moved into their first office in Clerkenwell, where Brand Collective continues to grow today. 

Over the past four years, Brand Collective has helped retailers and global brands develop better products, build stronger ranges and bring new ideas to market. 

But while creating products for others, one question kept coming back: 

What if we built the products we always wanted to see? 

That question became Krafted. 

Drawing on years of experience designing products for retailers around the world, Charlie, Vinal and the team set out to create a brand that challenged the way people think about technology. A brand where thoughtful design, longevity and sustainability are considered from day one, not as an afterthought. 

Every Krafted product is designed with purpose, engineered to last and created to have as little impact on the planet as possible. Because we believe the most sustainable product isn't one that gets replaced every year, it's one you'll still be using years from now. 

Today, Krafted is brought to life by a passionate team of designers, engineers, marketers and product specialists who share one mission: 

To change the way people think about tech.